This is a question that isn’t considered often enough. Investors ought to really think about the answer before they ask it. It’s a critical question that an entrepreneur needs to answer.
One thing we know in our line of business is this. If “hiring and expanding our sales/business development/marketing staff” isn’t an integral part of the equation, we become far less interested.
In Fin Tech, it’s all about sales. The technical aspects of product development are generally not very difficult. It’s understanding how to apply the tech to a problem in a new and different way that creates a bigger business. Then, it’s selling it. Just because you have a better mousetrap doesn’t mean everyone will knock on your door.
I think business schools and undergraduate programs should have a sales skill class as a required part of any curriculum. If you can’t sell, you can’t make a difference.