How To Gain Context on a Sales Phone Call

When we do diligence on a company, one of the most critical things is the selling process. We analyze that process closely to see if the team can execute, and if it’s repeatable. We also analyze it to see if it fits with the target market and the product that they are trying to sell.

This is a video by Professor Craig Wortmann on how to add context in a sales phone call. Since it’s August, you might find yourself doing a lot of sales calls on the phone rather than in person.

In email exchanges, sometimes I snap a picture of where I am and send it if it happens to be a great view.