Was looking at different startups the other day. It really is about the founders at early stages. No idea is 100% unique. If any idea is good and worth pursuing, there will be at least one other company starting up to go after it. More likely, there will be 10 or 20 other competitors if it is a B2C play.
That’s why it’s all about the execution. It’s all about the founding team. Can they do it?
If you are first and there are no real competitors, the educational hurdle you will face on the customer side might put you out of business. Sometimes you are just too early. But great founders can overcome that. If you are first, and start to overcome that other teams will copy you.
It’s such a risky business. Most people look at ideas and think they are crazy. But, it’s really all about the founders executing those crazy ideas.