What’s In Your Pitch?
- Posted by Jeff Carter
- on September 4th, 2013
As Howard Tullman noted, the DemoDay pitch season is just about over. I attended two demo days, TechStars Chicago and Gener8tor in Milwaukee. They were similar but there were some differences in how the pitches went.
I am not going to talk about that.
For entrepreneurs, it is critically important to present the information in such a way that the audience understands it. For example, on a dry run of pitches over a week prior to Demo Day, Trading View had the exact same information in their pitch as they did on Demo Day. It was just jumbled and no one really got it.
By rearranging what they said, how it was presented, and how they served it up, the entire thing was changed.
I am reminded of a totally different situation that has similarities.
In August of 2001, my family and I were on vacation. A neighbor checked on our house after a horrible rain storm. They were turning the a/c on because the dogs were coming back that day.
Our whole house was destroyed by water. Not rainwater. There was a leak in the upstairs bath that let over 14,000 gallons of water run through the house!
Now I had to deal with an insurance company. Ironically, it was over Labor Day weekend. Our insurance agent was too busy to come out, they had a BBQ to go to! I was pissed.
What became very interesting to me was whenever I spoke with the agent, they didn’t understand a word I said to them (I was civil). But, my friend that is in the insurance business would say the exact same thing using different words and the agent got it, and things would happen.
Just like a Demo Day presentation.
Everyone knows the basics: Identify the pain point, the market size, how you will execute and the credibility of the team.
The phrasing and timing of how you present all that can make a big difference in the impression you leave with the investor.
The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or investment. I or my affiliates may hold positions or other interests in securities mentioned in the Blog, please see my Disclaimer page for my full disclaimer.
Jeffrey Carter is an angel investor and independent trader. He specializes in turning concepts into profits. He co-founded Hyde Park Angels one of the most active angel groups in the United States in April of 2007. He previously served on the Chicago Mercantile Exchange Board of Directors. He has done market commentary for (More...)