Let’s See If It Plays In Peoria

Posted by Jeff Carter
on March 18th, 2013

Marketers used to use Peoria, IL as the place to test market lots of consumer products. It has a really diverse population, and is a medium size city. Unlike the suburbs of Chicago, Peoria has its own ecosystem. It’s self reliant.

Peoria has a world headquarters, Caterpillar ($CAT), and many small businesses as well. Rich, poor, black, white, and it’s also a college town. Bradley is there.

Peoria is now home to one of the newest medical research centers in the US. The JUMP Center is a virtual care delivery setting, replicating all areas of patient care. Actual medical equipment is combined with the latest in simulation equipment to attract the finest minds in clinical education and provide the highest level of medical research, training and innovation.

This is another level of research in the midwest. The midwest is already home to five of the top 15 research hospitals in the US. Hopefully, the Jump Center becomes integral into that research.

There is great potential in medical technology. Many trends are converging to make it possible. Having people focused on goals and solving problems should be a jumpstarter to make cool things happen.

I love investing in startups that do neat things. I also love investing in startups that can save lives and change the world.

UPDATE

Made the drive and it was shorter than I thought. Lots of Illinois finest on I-55 around Coal City. The Jump Simulation center was really cool. They have some extremely innovative things built in and are thinking differently.

Look for good things to come out of there.

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